Remember the lore behind green M&Ms? (They made you horny.) Well, the company has picked up and ran with the theory, introducing the all-green package and marketing it as the “new color of love.” In fact, they’ve developed a mini web site devoted to the greenies just in time for V-Day, which includes the history of the color’s sensual side and the ability to post your own reasoning why green is the new red. Marketing ploy, yes, but pretty cute, too.
The all-green package tells everyone just how you're feeling.