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Green M&Ms Go Solo

Love, Self

The all-green package tells everyone just how you're feeling.

Remember the lore behind green M&Ms? (They made you horny.) Well, the company has picked up and ran with the theory, introducing the all-green package and marketing it as the “new color of love.” In fact, they’ve developed a mini web site devoted to the greenies just in time for V-Day, which includes the history of the color’s sensual side and the ability to post your own reasoning why green is the new red. Marketing ploy, yes, but pretty cute, too.


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