Score One For Matchmaking

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Want online dating success? Let someone else set you up.

While it's hard to swallow, you might be undermining your own online search for Mr. Right.

The New York Times today reports that online daters who choose their own matches go out with less than one percent of the people whose profiles they peruse. And, when dates do happen, the outcome is often disappointing. Looks like grandma was onto something. When it comes to choosing a date on paper (or, screen), it's best to let others do the matchmaking for you.

 

For example, eHarmony.com--which doesn’t allow members to choose their own dates instead pairing them based on responses to a 258-question personality test-- was responsible for two percent of all marriages in America last year, according to a self-commissioned survey. In other words, 120 marriages a day took place thanks to eHarmony’s yenta skills. Anticipating skeptics, eHarmony has started a long-term study pitting its matchmaking algorithm against a control group with the hope of putting scientific data where its mouth is.

If you'd rather your soul-mate not be the output of cold hard calculations but are eager to take fate out of your own hands, sites like match.com let friends play matchmaker, as reported in a past Love Buzz .

To read more about the online dating algorithm wars from today’s Times, click here.

 
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