Women don't typically care about looks. We're not wired to go crazy for a pretty face and a six-pack...even though we might appreciate the view. My sister and I have discussed it, and she told me, "Only once or twice in my life have I seen a man so sexy, I started fantasizing about ripping his clothes off right then and there."
Steve Harvey developed Delightful, an online dating service for women to make them "more dateable." Right. Because women are the problem, not men who have been divorced twice, married a woman with whom they cheated on their second spouse, and think mustaches are a good idea.