BEIJING—China has banned television and radio ads for push-up bras, figure-enhancing underwear and sex toys in the communist government's latest move to purge the nation's airwaves of what it calls social pollution.
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Regulators have already targeted ads using crude or suggestive language, behavior, and images, tightening their grip on television and radio a few weeks ahead of a twice-a-decade Communist Party congress at which some new senior leaders will be appointed.
The latest move by the State Administration of Radio, Film and Television, or SARFT, also bans advertisements for sexual aids such as tonics that claim to boost performance in bed.
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We know one thing about the SARFT; they’re firm. Firm but fair. At any rate, we know that they’re calling it social pollution, but we’re pretty sure it’s just another means to limit the population. Think about it, does China really want its citizens getting all fired up by television and radio ads and go make more babies? They want the proletariat to be working hard and fulfilling Mao’s vision not doing it with reckless abandon. This whole reaction is blowback from a television program that actually showed a gender reassignment surgery. The show got banned and we’re willing to bet that the SARFT got an earful from the Communist Party bosses and decided to rein in the sensual ads. Basically, this sex change was the Chinese equivalent of Justin Timberlake ripping Janet Jackson’s top open at the Super Bowl. Maybe the Chinese Howard Stern is going to start broadcasting his show over satellite radio soon.