By Peter Greenberg
Are you thinking of getting married? Are you a gambler, or, as Clint Eastwood once said, are you feeling... lucky? Then do we have a calendar date for you. July 7th, otherwise known as 7/7/7 is fast approaching, and the travel industry is moving quickly to exploit the supposedly lucky date with all sorts of special packages, promotions and stunts:
According to theknot.com, more than 38,000 people are registered to get married on their site on July 7th. That's more than triple the normal number of 12,000. And, let's not forget that Eva Longoria is also getting married on 7/7/7 — in Paris.
Why? Well, some might say it's a lucky day. Others would argue that it's the one anniversary date that husbands are likely not to forget. And when it comes to hotels and resorts, the number 7 figures prominently. Want a discount?
Ritz Carlton, New York has a lucky number wedding package for just: $77,777. It includes
* Floral arrangements by celebrity florist Jane Packer including centerpieces on the 7 guest tables. 7 diamonds for the bride from Tiffany & Co.
* 7 manicures and pedicures for the bride and six close friends in La Prairie at The Ritz-Carlton Spa.
* Luxury accommodations in The Ritz-Carlton Presidential Suite, Room 2107, for the lucky couple on their wedding night including a rose petal turndown, a bottle of champagne, chocolate covered strawberries and an Old Fashioned Rose Bath drawn by the Bath Butler.
* A 7-night honeymoon at any Ritz-Carlton Hotel in the world.
Yep. All sevens. It’s pretty amazing now many Vegas casinos have good deals for crazy seven Saturday. We think their plan is to get people feeling good. Feeling lucky. And get them to spend whatever they would typically spend on a standard wedding. They may even leave twenties lying around the hotel rooms just to get them feeling extra lucky. Pretty soon you’re up $20 and your room is discounted. You and your best friend are getting married on 07/07/07. Then all of the sudden you’re on the floor of your room eating a cheeseburger off the floor of your suite paid for via room service because you’ve maxed out every card that you have and hocked your engagement ring. All of this just because smirking bastard Black Jack dealer brought the pain against you. Thanks for ruining marriage again, Vegas.
At any rate, let’s hope that 7-7-7 is lucky for the couples getting married and not just for hoteliers, casinos, retailers looking to cash in on superstition and Eva Longoria.